What's in the name?
At Just B we are passionate about the joy that makeup can bring and we want to bring that celebration right to you! From the start we were determined to find a name that perfectly encapsulated our ethos; we don’t think you need to change anything, or hide anything.....you can JUST B!
We are here to make your day easier, we are that nonjudgemental friend who has the perfect solutions that you need. So it felt fitting and poignant that it was a bestie who suggested the name. Including Bina's pet name but also an encouraging call to action;we want you to feel at ease in your own skin!